
You run the business.I build the softwarethat does the busywork.

Custom tools, automations and AI assistants for small businesses, built around the way your team already works.
Email for a free 30-minute callYou keep getting pulled back into the pits.
Each one pulls you off the track for a few minutes. Software can answer most of them.
Is this in stock, or do I need to go check?
Customer wants to know where their order is.
Did anyone send that invoice?
Who's updating the spreadsheet this week?
I need the numbers before Monday.
Can you approve this before I send it?

This is the crew I build.
Six kinds of help, each built for your business. Everything on this page is software I built and shipped.
Automations
The steps your team repeats every day, done the moment they're needed.
AI assistants
Ask in plain English. They look things up, draft replies and make updates, and nothing changes until a person approves.
Custom tools
Staff and supplier portals, inventory systems, web and iPhone apps: the app you wish your business had.
Connections
Your store, inbox, spreadsheets and team chat sharing data, so nobody copies it between them by hand.
Storefront
Shopify and Amazon catalogs, listings and ads, kept clean and selling.
Reporting
The numbers you check every week, in one place, without anyone building a spreadsheet.
Ways to work together
Start with the call. Every step after it is optional.
Strategy call
Free, 30 minutes
Tell me how your week runs. I'll tell you what I'd fix first, whether or not you hire me.
Operations review
A written plan
I map how work moves through your business and hand you a plan: what to fix, and in what order.
Project build
One fix, launched
I build the first fix inside the tools you already use, and your team uses it from day one.
Ongoing support
Monthly
I keep it running and build the next fix.
Race reports
What it does for your business, with numbers to back it up.
Automated operations
Time back, fewer mistakes
I turn the steps your team repeats every day into systems that run on their own or take one click. Nobody has to remember every step of every process, so fewer things get missed, and your people spend their hours on work that grows the business.
- processes running on their own or one click away
- 25+
- steps for a typical daily task
- 5 → 1
- process steps your team has to memorize
- 0
AI assistants
Your tools, in plain English
An AI assistant sits on top of those systems. Your team asks for what they need in plain English, and it picks the right tool and runs it, so nobody has to remember which tools exist or how they work. Anything that changes your data waits for a person's OK.
- to run any tool you have, no manual needed
- 1 message
- of changes checked by a person before they happen
- 100%
Amazon growth engine
Ads and profit, handled
Runs Amazon advertising on rules, writes a weekly strategy review and tracks profit to the cent, so sellers see what makes money and stop paying for what doesn't. Sellers in my groups use it on demand, with nothing to set up.
- in revenue across the seller accounts using it, last 2 years
- $2.3M
- sellers with on-demand access
- 1,500+
Prospecting on autopilot
No more grunt work
Finding businesses, researching each one, building them something and writing the first message is slow, tedious work. I built software that does all of it for less than the cost of lunch each day.
- of research and build work handed to software
- 1,000+ hrs
- in labor it replaced, even at minimum wage
- $15K+
- local clients
- 38
AI production at scale
Volume without a bigger team
AI produces the work and code checks every piece before it ships, so you get volume without hiring a production team or letting errors through.
- products created and launched
- 1,289
- errors that reached a customer
- 0
Stores that convert
More sales from the same traffic
Faster pages, better search and landing pages built to sell, so more of the visitors you already pay for turn into buyers.
- faster checkout on phones
- 2x
- cheaper add-to-carts from paid ads
- 5.4x
- of ad visitors leaving after one page
- 64% → 38%
From my own garage
One nagging problem, one app that fixes it. A few I built for myself:
A day that plans itself
Books your to-do list into the gaps between meetings and replans the day when something moves, so nothing slips.
0clicks to replan the day when a meeting moves
Expertise on tap
Answers questions from a library of expert knowledge, with sources, in Slack or on your phone. Know-how stuck in one person's head can work the same way.
3,400+sourced facts behind its answers
Research that files itself
Paste a video link and get a summarized note, linked into a searchable library, so nothing you learn gets lost.
560+videos turned into searchable notes
Planning in minutes
A full week of plans, shopping lists and prep sheets, generated in one go.
7 minto plan a whole week
Capture from anywhere
Share from your phone, and the photo, caption and link land organized in your team's library.
1 tapfrom phone to library
Questions
Do I have to switch software?
No. I build on what you already use: Slack, Shopify, Gmail, Google Sheets, Amazon and the like.
What kind of businesses do you work with?
Small and mid-size companies, mostly e-commerce, distribution and retail. If your team repeats it every day, it's a candidate.
Do you use AI?
Where it saves time. Anything that changes your data waits for a person to approve it.
What does it cost?
It depends on the job. The call is free, and you'll leave it with a straight answer.
What happens after it's built?
You can run it yourself, or I keep it running on ongoing support.

Let's find your first fix.
Send a couple of lines about your business. I'll write back to set up the call.